Sisan Baniya is one of Nepal’s most influential digital creators. Known for his unique storytelling, filmmaking, and business ventures, he has played a major role in shaping the modern media scene in Nepal. Starting with a camera and a passion for visuals, Sisan has built a strong presence online and beyond.
Quick Facts
- Full Name: Sisan Man Baniya
- Birthplace: Basantapur, Kathmandu, Nepal
- Profession: YouTuber, Filmmaker, Entrepreneur
- Started YouTube: 2015 (full-time)
- Company: Founder of Paradygm TV (2017)
- Top YouTube Channel: Sisan Baniya – 830K+ subscribers
- Notable Ventures: Chiya Maya, Jiffy, Newmew, The Gardens
- Awards: National Youth Award (2017), YouTube Silver Play Button
Early Days and Creative Spark
Sisan was raised in a traditional Newa family after being born in Basantapur, Kathmandu. His early interest in creativity was perhaps influenced by the rich art and architecture of the old city. After attending Gyanodaya Bal Batika, he gets his BBA and MBA.
Sisan started making amateur videos with a phone camera and later a handycam while he was still a student. Initially, it was done purely for enjoyment, documenting memories from college life. He eventually moved toward a more serious creative path, though, thanks to the support of his friends and his developing interest in editing, graphics, and narrative.
Transition to YouTube and Paradygm
In 2015, after doing music videos and wedding photography, Sisan decided to devote all of her time to YouTube. Because of its realistic and organic storytelling, his personal vlog channel immediately gained popularity. Rather than presenting polished, commercial content, he presented travelogues, ordinary events, and real moments that many Nepalis had never seen so beautifully filmed.
Sisan advanced his career in 2017 by founding Paradygm TV, a digital media business specializing in production and narrative. Through Paradygm, he ventured into creating socially important videos, sports content, interviews, and mini-documentaries.
YouTube Presence
Sisan now manages several YouTube channels that reach different types of viewers:
- Sisan Baniya: 830K+ subscribers
- Paradygm TV: 613K+ subscribers
- Paradygm Podcast: 152K+ subscribers
- PSN (Paradygm Sports Network): 50.6K+ subscribers
- Paradocs: 13.5K+ subscribers
Each platform has a unique focus, ranging from casual vlogs to in-depth documentaries and sports features, giving Sisan a wide and loyal audience.
Business Ventures
Sisan is not only a creator but also a growing entrepreneur. He has invested in several businesses across food, fashion, and media, aiming to support creative and lifestyle-focused brands in Nepal.
Food and Beverage
- The Gardens: Restaurant in Jhamsikhel
- Dokto Sarang: Korean restaurant in Kupondole
- Chiya Maya: Well-known tea shop
- Jiffy: Late-night food delivery service
- Fruit Ninja: Juice and smoothie bar
- Hyderabadi Dum Biryani: Popular eatery in Thamel
Clothing and Fashion
- Newmew: Stylish eyewear brand
- Pacbag: Premium bag company
- Babal Wears: Creative fashion label
Media and Entertainment
- Paradygm TV: Main content platform
- PSN: Sports storytelling and coverage
- Paradygm Podcast: Honest and entertaining talks
- Paradocs: Documentary-focused media outlet
Awards and Recognition
Sisan’s work has been recognized across various platforms:
- National Youth Award (2017) – Best Vlogger
- YouTube Silver Play Button
- Annapurna Media Award – Public Choice Vlog
- His short films Passengers and Letters to Kathmandu were featured in film festivals
- Speaker at TEDx, leadership programs, and media events
He has also worked with brands like Red Bull, Tuborg, and CG Motors, combining brand promotion with strong storytelling.
Personal Life
While Sisan shares parts of his daily life through his vlogs, he keeps most of his personal life private. He has been linked with public figures in the past through rumors, but he has not confirmed any of them. He focuses mainly on his creative work and businesses.
Impact and Legacy
Sisan Baniya has become a key figure in Nepal’s new digital generation. His rise from a small-time filmmaker to a respected media personality and business owner shows what passion and hard work can do. His story continues to inspire young creators to build their own path, both online and offline.
Conclusion
Sisan Baniya’s journey from filming on a phone to leading a successful media company and investing in multiple businesses shows the power of vision and consistency. Through his content and entrepreneurship, he has created a lasting impact on Nepal’s creative industry and continues to inspire future storytellers and entrepreneurs.
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